SCARLET AND ”BLACK

‘ $50,000 IN PRIZES

* 10 Ford Thundelbilds

PLUS 40 COLUMBIA Hi-Fi Phonographs

December ‘7, I955

FOR THE 50 COLLEGE STUDENTS WHO
WRITE THE BEST NAMES FOR
VIOEROY’S PURE, WHITE, NATURAL FILTER!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

40 Winners! 40 Columbia Hi-Fi Sets!

10 Winners! 10 Thunderhirds! Win a truly
Own Am: '5 most CACIUDI; HI-Fldcltl)’

equipped new ‘55 Tliundcrlnrrl! In ) ur cliotco or
colors! Autumn transmission. tiio tom. poiycr I’llcl\o'r.\pll#|hc Columbia "360"K~tn

steering, unto, white girls wulls. Act now and nt bcauh ul Mrtltogany!
Plus 10 RCA Vic/or Color TV Sm to tho collcgc organizations dcslgltatcd by the 10 Thunderbird winners)

NO OTHER FILTER LIKE VICEROY!
No cotton! No paper! No asbestos!
No charcoal! No foreign substance

of any kind! Made from Pure Cellulose-
Soft..Snow-wl1ite. Natural!

It's easy to name this amazing Viceroy Filter when

. you know what it's made of. i i why it‘s supcl'iori .!
wlty Viceroys give you that real tobacco taste you
miss in every otlicr ﬁlter bmlld!

HINTS TO HELP YOU WIN!

You'll think or dozens of names “lien )on rt-zd

Remember, the Viceroy
Filtcr is made from 100%

1

these facts: Tltc Viceroy Filter is the most rnotlorri
in the uorld today! Pcrl'ccmd through 20 ycnrs
or rescarclt!

lt contains no cotton. no pancr. no charcoal. no
asbestos. no foreign substance or any kind!
Instead i is made rroni purc celluloscia sort.
snow. lino, natnrnl material round in many
good {onus you out.

Only Illc Viceroy Filter has 20,000 ﬁlter Imp
twice In many ﬁller lritps‘ > the nc.\l ino larges-
selling rtltcr brands’ No 'ondcr Viceroy Ewes
you that Rcal Tobacco Taste!

Name this amazing filler and win! It's easy!

pure cellulosein soft,
natural material found in
many good foods you eat!
There ttrc no impurities in
the Viceroy Filter. So nllt-
umlly it lets the real to-
btlcco taste come through!

NIlI'nC the Viceroy Filter!
Enter this 550.000 con-
test, today!

JUST FOLLOW THESE EASY RULES!

On any plain paptr. \\'rl|c ”It: name you think most suiltlblc for
the pure. white viccroy Flllcr described on ”II: 91119 lt's casyl
You can think oroorcns orinnnci like "SupcnPur "' iltro
"Naturalc." "Flavor Flow." “Collulrztlc. Tnlc TIVCvTrtlp
You can use one. me or tlucc \t’crd$.1‘\nynun\u nniy iiin!

Marl your cnlry to Viceroy Tlninrtcroirtl Contest, l’ 0 Box GA,
Mount Vernon 10,Nz:w York. Wrttc nluinly or print your name.
the name of your collcgc tintl y ur mailing titldrcss tit collcgc!
Submll as many entries as )ou u out iitlli ctlth entry Include
the picture or tlic Vlccmy Flllcr rip torn or Cu! from tliu boots
of two (2) Vtccroy pncrugos.

3

Contest open It) all Studcnls nllcndlllg colleges and universities
in the U.S./\

Contest closes midnight .l‘ iiaryzl, I956 EntricstudgcdbyTItc
lzcuocn Unqonrlcllcy Corpgtultou on tile ortsis or ztpmcn or
tliouglit. orlglnililfy rind Interest

P ' ,cs Ils|cd elsewhere In |I\l\ {Id \ lcrs oflht: lcn Thunderblrth
Will also be permitted It) dengtli Itc school orgitrt' ion: to
\vhtcil Uroltll t? \VI]I"mSan Toh-ICCO Corporation Ill ward
RCA Victor Color TV 5 5’ er|c the Inn“: of ﬂu: orgttlllullon
you nint to rcccwc this .twitrd on your entry.

ICEROY

gilter {371‘}:

CIGARETTES
KING—SIZE

 

