SCARLET AND BLACK January I3. I956

$50,000 IN PRIZES

10 Ford Thunderbiids '

PLUS 40 COLUMBIA Ht-Fi Phonographs

Page Four

'FOR THE SO COLLEGE STUDENTS WHO
WRITE THE BEST NAMES FOR ,
VICEROY'S PURE, WHITE, NATURAL FILTER!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

40 Winners! 40 Columbia Hi-Fi Sets!

Own America's most exciting Hi-Fidelil)’

10 Winners! 10 'ﬂtunderhirds! Win a fully

equipped new '56 Tnnnderbirdl in your choice or p
colors! Automatic transmission. two tops, power PhonograDh—the Columbia "350"Kvln

steering, radio. white side walls. Act now and Wm! beaullful Mahogany!
Plus 10 RCA Victor Color TV Sal: to me college organizations designated by the IO Thunderbird winners'

NO OTHER FILTER LIKE VICER‘UY!
No cotton! No paper! No asbestos!
No charcoal! No foreign substance

of any kind! Made from Pure Cellulose—
Soft...Snow-white...Natural! ,

It‘s easy to name this amazing Viceroy Filter when
you know what it‘s made of. . . why it‘s superior . . .
why Viceroys give you that real tobacco taste you
miss in every other ﬁlter brand! '

HINTS TO HELP YOU WIN!

You‘ll tlrintr or dams oi names wnen you read

Remember, the Viceroy
Filter is made from 100%

inese facts: The Viceroy Filter is the most modern
in the World today: rerieoreu through 20 years
ofresearcl'll

it contains no cottons no paper, no charcoal. no
asbeslos, no rorergn suoslanoe of any kind!
instead, it is made trot-n pure cellulose—a sort,
snow-white, natural material found in many
good foods you eat.

Only the Viceroy Filter has 20,000 nlrer traps-
twiee as rniny ﬁlter traps as rne next two largest-
selllng litter brands! No wonder Viceroy gives
you tnat Real Tobacco Taste!

Name this amazing filler and win! It's easy!

pure cellulose—a soft,
natural material found in
many good foods you eat!
There are no impurities in
the Viceroy Filter. So nat-
urally it lets the. real to-
baoco taste come through!

Name the Viceroy Filter!
Enter this $50,000 cone
test. today!

JUST FOLLOW THESE EA Y RULES!

On any plat paper, write the name you think most suitable for 3 Contest open to all students attending collegex and universities

lhc pure. white Viceroy Filter described on tn‘s page. It's easy! In the U.S.A.

You contttink ol'dozens ornames like "Super-Pure," “Flilron.”
“Naiurale,” “Flavor Flow." “Cellutratc,” "Twice-Thc-Trlpsr"
You can use one, Iwo or three words. Any name may win!

Mail your entry to Viceroy Thunderoird Contest. P 0. Box 6A.
Mount Vernon to, New York. Write plainly or print your name,
the name or your college and your mailing address at college!
Submit as many entries as you wish—but with each entry Include
tne picture or me Viceroy Filter Tip rorn or cut from the tracks
ottwo (z) vioeroy packages.

4
5

Contest closes midnight, January 31. 1956. Entries judged by The
Reuben HzDonnelley Corporation on the b or zptness ol‘
thaushl. originality and interest,

Prizes listed elsewhere in this ad. Winners attire ten Thundernirds
writ also ne permitteo to designate the sslrool organizations to
which Brown at W ramsnn Tobacco Corporation will award
RCA Victor Color TV Sets! Write Ihc name of Ihe organization
you want ro reCeivc this award on your entry.

ICEROY

f‘e‘f't'lttt’r cyl‘p

CIGAR ETTES
KING-SIZE

 

