SCARLET AND BLACK June l, [956

Q. Why Are Viceroy's
20, 000 FllTERS

Made From Pure Cellulose?

Because cellulose is a soft,
snow-white material . . .

the same pure, natural substance
found in many of the good

foods you eat every day.

Only the exclusive Viceroy tip contains

20,000 tiny ﬁlters made from pure cellulose—

suft, snow-white, natural—.twice as many ﬁlters
. as the other two largest-selling ﬁlter brands. ’

That’s why Viceroy gives you . . .

The Smoothest Taste' In Smoking!

Smoke Smoother VICEROY vicRoY

CIGARETTES
KING-SIZE

 

