Page Eight ' SCARLET AND BLACK September 2|, lose

 

W0 Why Are Viceroy’s
20 000 FILTERS

Made From PUre cellulose?

,

Because cellulose is a soft,
snow-white material . . .

the same pure, natural substance
found in many of the good

foods you eat every day.

Only the exclusive Viceroy tip contains

20,000 tiny ﬁlters made from pure celluluse—
soft, snow—white, naturalitwice as many ﬁlters
as the other two largest-selling ﬁlter brands.
That’s why Viceroy gives you . . ,

The Smoothest Taste in SmOking!g

Smoke Smoother VICEROY VEEBPY
L _

 

